ISBC was founded by Johnson and is headquartered in Dubai, UAE. Johnson, a seasoned professional, brings to strategic planning more than two decades of successful, multi-discipline experience gained from having associated with companies in the UAE and abroad. His unique blend of high calibre, hands-on expertise, combined with first-hand knowledge of business processes enables him to offer integrated strategy solutions that energises leadership and directs organisational change. Abreast of prevailing trends and technologies in today’s changing world, he has undertaken functionally and geographically diverse assignments. He is well conversant with the UAE market and it’s regulatory systems.

“The framework for all major business decisions of an enterprise is provided by strategic planning and effective project management”, says Johnson. “The emergence of global markets, global firms and global brands, combined with the new affluence, changing tastes and preferences of today’s ‘global’ consumer, demands that corporates adopt a strategic perspective. Dubai provides the ideal environment for a global business base. At ISBC we have a collaborative and synergistic approach that is focused on the client and their business chain."